Design Development

 

 

I then went on to the second stage development to design my four outfits. I really enjoyed this section as it was great to sketch out my ideas on a template as I could get a feel for my collection.

 

 

Design Development

 

On Thursday I finished my first stage designs :)

Design Development

Design Development

 

I've now begun my design development. Over the next few weeks I will be concentrating on this so that I can begin to make my collection. I have started by looking at sections of the outfit, in particular sleeves and then I've tried to adapt the original empire line silhouette in order to make it more modem.

Customer Profile Board

Before I begin the design development section I decided to think about whom the collection will be targeted at and I made a customer profile board. I've used some of the same pictures as the Moodboard to make sure they look good together.

My collection will be an Haute Couture range which will be targeted at women aged 25-35, whom are married to businessmen. They are ladies of leisure who lead a luxurious lifestyle of going to the theatre, dinner parties, cocktail bars and exclusive events. The name of the collection, ‘Austentatious’, mirrors their lifestyle as it’s a play on the work ostentatious. Their spare time is spent treating their two children, shopping and going to the gym. They like to read Vogue, Harpers bazaar and of course Jane Austen. The ideal celebrity to wear my collection would be Keira Knightly due to her etiquette and poise. My brand will be sold in Harvey Nichols, Liberty’s and Harrods.

With this in mind I now need to think about what they are likely to buy and what occasions they will go to.

Moodboard

Now that I've nearly finished my sketchbook I've made the Moodboard for the collection. I created the logo for the collection on Photoshop and it's also the header for this blog. Most of the Moodboard is covered with bold, vibrant pictures which represents the Indian theme. I have also taken my colour theme from this so I think it works well to have these colours come through. The three main colours I will be using in my collection are bottle green, royal purple and gold. As of now I am unsure of what material I want as I still need to do my design development stage. I am thinking along the lines of floral patterns though.

 

 

In the Moodboard I've also included some pictures which have a neutral colour scheme, to bring in the Regency period. I have put in some of my favourite designs from the Chanel collection but photoshoped heads from Regency drawings onto the bodies.

 

Inspired by Viktor & Rolf

Viktor and Rolf was founded in 1993 by Viktor Horsing (1969) and Rolf Shoren (1969). They met whilst studying fashion design at the Ahmen Academy of Art and Design in the Netherlands. After graduating they both moved in Paris where they began their fashion career together. Their first collection, 'hyere', won three prestigious prizes and in 1998 they showed their first couture range.

 

I love this 2013 Spring collection from Viktor & Rolf. It's been influenced be Neoclassicism and the Regency period. Again, like the Chanel collection, I am inspired by the draping and the free flowing material. I also like the layering of material of different weights and am going to try some different designs out which include different fabrics such as chiffons and heavier cottons.