The target market is often going on holiday to places such as New York, Sydney
and Paris and they travel in style. Austentatious will be advertised in the
first class lounge at the airports by having refreshments with their logo on
the wrapper and having inserts in the magazines. The computers that are available
to use in the lounge will have their homepage set to the Austentatious website
so that everybody who uses the computer will see the website and it will stick
in their mind. For this to happen there needs to either be striking imagery or
something which is controversial, such as a pun which will make them look twice
and think about the double meaning.
Once on the plane the screens in the first class will also have adverts for
the brand which feature Keria Knightley. This advert will feature her stepping
off a flight wearing clothes from the brand so the viewers can relate to her.
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