Thursday, 16 May 2013

Austentatious is flying First Class

 
 
 
 
The target market is often going on holiday to places such as New York, Sydney and Paris and they travel in style. Austentatious will be advertised in the first class lounge at the airports by having refreshments with their logo on the wrapper and having inserts in the magazines. The computers that are available to use in the lounge will have their homepage set to the Austentatious website so that everybody who uses the computer will see the website and it will stick in their mind. For this to happen there needs to either be striking imagery or something which is controversial, such as a pun which will make them look twice and think about the double meaning.


Once on the plane the screens in the first class will also have adverts for the brand which feature Keria Knightley. This advert will feature her stepping off a flight wearing clothes from the brand so the viewers can relate to her.
 
 
 

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