As well as making sure my collection fits my target market I also have to make sure my marketing does too. To make sure that people can relate to the collection I've chosen Keira Knightley to endorse the range.
Keria Knightley has a good reputation and has
worked with other designers before such as Versace and her biggest endorsement
being Chanel.'She embodies the classic and chic Chanel aesthetic' which I think is portrayed throughout the Austentatious range.
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