As Austentatious
will be sold at Harvey Nichols it will be launched in the OXO tower which is
owned by them. The launch party will be champagne and canapés. There will be an
exclusive guest list of celebrities and top bloggers. Emails will also be sent
to the people whom bought tickets for Ladies Day at Ascot, inviting them to the
event.
There will be a
goody bag in an Austentatious shopping bag which will have a scarf from the
range which has the logo printed on the bottom. So when they are worn their
friends will see clearly where it's from and that's 'free'
advertising. There will also be a little book about the brand and a sample of
the brands signature scent.
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