Although advertising is important and I need to make sure that there
is hype around the arrival of the brand. I also have to make sure that it's not
'over advertised' and therefore losing its exclusivity. I will do this by
having targeted marketing.
I've looked into my target market who is women
aged 25-35, who are married to businessmen. They are ladies of leisure who lead
a luxurious lifestyle of going to the theatre, dinner parties, cocktail bars
and exclusive events. Their spare time is spent treating their two children,
shopping and going to the gym. They like to read Vogue, Harpers bazaar and of
course Jane Austen.
I've researched where these ladies
spend their time and one of the main events is Ladies day at Ascot.
Austentatious will be sponsoring the event and therefore the brand will be on everybody’s
tickets and programmes. As well as featured around the event. Keria Knightley,
as the celebrity endorsing the range, will be there wearing the brand.
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